Author Archives: <a class="url fn n" href="" title="James Owen" rel="me">James Owen</a>

About James Owen

Head Of Data Science at Link Discovery

What is Blogger Outreach?

Blogger outreach is a term that is often vaguely thrown around during marketing discussions. In fact, many people still confuse blogger outreach with guest posting, even though the two are entirely different (yet closely related) branches of promotion. To define it in a sentence, blogger outreach is the practice of reaching out to bloggers and Read more »

Tips for Getting Bloggers to Talk About Your Business

As a marketer who isn’t necessarily the most well-known business personality in the world, the challenge of appealing to a big time blogger can seem intimidating at first. However, after you’ve started communicating with them and have learned how to word and format your pitches, it really isn’t that difficult to network with people who Read more »

3 Top Tips for Building a Network of Blogs for Your Outreach Strategy

Blogger outreach is challenging enough when you consider the process of communicating with blog owners and pitching ideas, but before you can even get to that step, you first have to find the most authoritative bloggers to reach out to. Some marketers make the mistake of finding blogs as they go along, without any list Read more »

What Is the Difference Between Blogger Outreach and Guest Posting?

Oftentimes you’ll see the terms “blogger outreach“ and “guest posting” used interchangeably, even though the two are different practices that are distinguishable by one main factor: who is authoring the content. In a typical guest posting campaign, marketers work with writers and designers to produce articles, infographics, and other content that blogs will be willing Read more »